SEM Agency in Montreal

Data-driven search engine marketing that turns ad spend into revenue. Google Ads management with measurable ROI.

Need immediate visibility on Google? While SEO builds long-term organic traffic, search engine marketing (SEM) puts your business at the top of Google results today. LIAWEB's SEM team manages Google Ads campaigns that deliver measurable ROI for Montreal businesses.

We combine SEM with SEO for a complete search strategy. Paid search handles competitive, high-intent keywords while your organic presence grows. Over time, as SEO rankings improve, we shift budget from paid to organic — reducing your cost per acquisition while maintaining market share.

Every campaign we manage is built on data. We use conversion tracking, attribution modeling, and continuous A/B testing to optimize every aspect of your paid search — from keyword selection to ad copy to landing page experience. The result is consistently improving ROAS month over month.

SEM Services

Google Ads Management

Expert management of Google Search, Display, Shopping, and Performance Max campaigns. We optimize bids, ad copy, landing pages, and audience targeting to maximize conversions while minimizing cost per acquisition.

PPC Campaign Strategy

Data-driven campaign architecture that targets the right keywords at every stage of the buyer journey. We structure campaigns for maximum quality scores and minimum wasted spend.

Conversion Rate Optimization

Landing page optimization, A/B testing, and conversion tracking to ensure every click has the best chance of converting. We optimize the full funnel from ad click to conversion.

Analytics & Reporting

Transparent monthly reporting with clear ROI metrics: cost per lead, cost per acquisition, return on ad spend, and revenue attribution. We track every dollar so you know exactly what you are getting.

Google Ads Pricing

Our SEM management fees are based on your monthly ad spend:

  • Starter ($1,000 - $5,000 ad spend): $1,500/month management fee. Campaign setup, keyword research, ad creation, bid optimization, and monthly reporting.
  • Growth ($5,000 - $20,000 ad spend): $2,500-$4,000/month. Advanced campaign structures, landing page optimization, A/B testing, and conversion rate optimization.
  • Enterprise ($20,000+ ad spend): Custom pricing. Multi-channel campaigns, dedicated account manager, advanced analytics, and weekly optimization.

Frequently Asked Questions

Your Google Ads budget depends on your industry, competition, and goals. Most Montreal businesses start with $2,000-$5,000/month in ad spend to test and optimize campaigns. Competitive industries (legal, real estate, SaaS) may need $5,000-$20,000+/month. The key is starting with enough budget to gather meaningful data, then scaling what works. LIAWEB helps you determine the right budget during our free audit.
A good ROAS varies by industry and business model. For e-commerce, 4:1 (earning $4 for every $1 spent) is considered good. For lead generation businesses, focus on cost per lead and customer lifetime value instead. For professional services in Montreal, a cost per lead of $50-$200 is typical. LIAWEB tracks and optimizes for the metrics that matter most to your business.
Google Ads can generate leads within days of launching, but optimal performance takes 2-3 months. The first month is for data collection and initial optimization. Month 2-3 involves refining targeting, ad copy, and landing pages based on real conversion data. By month 3, campaigns are typically hitting their stride with consistent, improving results.
Yes. LIAWEB manages paid advertising across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms. We recommend the right channel mix based on your audience and goals. B2B companies often benefit from LinkedIn Ads, while B2C businesses see strong results from Meta advertising. We build integrated campaigns across all relevant platforms.

Related Services

SEO Montreal →Local SEO →Digital Strategy →Web Development →

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